Experiential & Social Media Campaign - “Brow Search”
Campaign Overview:
Brow Search was a high-energy, real-time social campaign tied to Benefit’s 4-day live influencer event blending competition, beauty, and celebrity. The goal: capture events, create select polished pieces, and turn around same-day edits to keep audiences engaged as the event unfolded.
My role:
Camera Operator, Editor & Colorist
・Shot on-location alongside Director & DP
・Captured live competition moments and talent content
・Edited and color-graded daily deliverables for immediate rollout
・Created hype-driven video assets for social and in-event screens
Creative approach:
We mixed cinematic visuals with reality TV energy - dramatic “cut-scenes”, stylized color grades, team hype videos and fun editing techniques. The content was built for excitement: to hype the competition, elevate each participant, and showcase Benefit’s bold brand personality in a fresh format.
Production snapshot:
・4-day destination shoot with influencer cast
・Real-time camera ops and post-production under tight timelines
・Same-day edits created in on-site post room for live use and next-day distribution
・Content delivered to social team nightly, optimized for IG and Reels
・Collaboration with Benefit photo, talent, and campaign teams
2022 Hosts/Judges:
2023 Hosts/Judges:
Press:
The outcome:
Drove real-time engagement from the influencer’s combined platforms, reinforced Benefit’s brand presence during a major event, and brought the campaign to life for viewers online and in-person.
2022:
2023:
Behind-the-Scenes
Creative Director: Nikki Silva | Art Director: Katie Roletto | Content Director: Brandon Davis | DP: Ryan Chan | DP: Liam Forrest | Producer/1st AD: Joanne Chun | Associate PM: Sydney Yu | Steadicam: Eddie Akaba | G&E: Hyperion Film | Gaffer: Mike Duong | Photographer: Johnny Juarez | Editor: Ryan Chan | Editor: Brandon DavisCollaborators: